WEB SITE PAGE DESIGN TIPS, IDEAS & INSIGHTS

	FACTS: 1. Visitors to a site will make the decision on whether to stay or not, in as little as a 5 seconds. 2. There are only two kinds of Websites: The Effective and the Totally Useless. 3. Regardless of how a site looks, it's main objective is to inspire visitors to Browse the pages. 4. Many otherwise, great looking websites fail due to their lack of attention to these: Key Ingredients in the design of a World Class Web Site We set clear goals and objectives. Making your site "look good" is important. However, experience shows that web site content is far more important to users than looks. In fact, the most significant user response to color is found in the text links -- not the buttons, bar lines, banners and animations. Sound is actually a detriment unless it is being used to make a point or demonstrate a capability. Our first question to you when we begin the process of developing your site is: Exactly WHAT do you want to achieve? If you can answer that question clearly then the rest is easy. We work with you to set clear objectives and will design your site so that it "Gets-To-The-Point" in an unambiguous way and without making your site look like a brazen commercial. We have all visited very pretty sites that make the first time visitor ask: " WHAT EXACTLY IS IT THAT YOU DO?". This common failure is to be avoided at all costs. We assign design projects to one person. Some design companies assign webmaster duties to several different people. This can result in a string of ambiguous and uncoordinated page links and a frustrating experience for site visitors. Each project we accept is assigned to one designer only so that the look and feel of the site is maintained and that effective navigation techniques are more easily deployed to make even a very large site as easy to move through as a one-pager. Images are also rendered by the same designer so that style is maintained throughout for a more professional appearance. Anything else is subliminally confusing and will result in lost business. We build sites that meet your users needs. Websites may sometimes be required to mirror your corporate structure. While this idea is expedient, and sometimes necessary, it is not always the most effective way to proceed. It has been proven that a web site will generate superior returns if it focuses more on the user's needs for obtaining information and conducting transactions rather than providing a virtual mirror of the company brochure. Keep this important point in mind when consulting with the USAonline Inc. design team. If a theme that reflects your corporate image is desired we can certainly accommodate you, but, WITH modifications that do not impede your visitor's navigation, and easy access to information. We spend the time needed on effective search engine registration. Over 80% of the search engine market is attributed to the top five sites. (Yahoo! alone is credited with over 30% of the entire market and can take up to 90 days to show your listing.) The remaining hundreds of search engines comprise the rest! Further, the top five search engines all have unique registration parameters that we address for maximum exposure. We optimize your pages and only then, register each site we build with up to 500 additional search engines and link sites to cover ALL the bases. We know that many great web sites are 'best kept secrets" because of inadequate search engine registration and poor page optimization.. We avoid graphics-rich pages. When it comes to internet download time, "less is more". Research shows the average person will not wait more than 25 - 35 seconds for a site to upload. High file size graphics and slow server backbone connections are the main reason for slow site access. To achieve the highest possible repeat traffic, you are better off keeping web page elements light. We do not charge you for design work "by the page". It is always better to create extra pages than have only a few "highly-loaded" pages. All of our servers are connected to our 45 mbps DS3 backbone connection to greatly enhance the fast download of pages. These days, a few T1's are just not enough for serious website host servers. We also give you the option of using your choice of our UNIX , NT or DEC ALPHA dual and quad processor host servers. We maintain approx 25 servers online at all times. We include you in usability tests. The usability of a web site should be determined by the owner of the site negotiating his/her way through the various pages. The designers' desire to "show and tell" may miss a critical opportunity to see how the site serves the end-users needs irrespective of the amount of time invested and/or the designers' technical ingenuity. Only YOU KNOW your BUSINESS AND WHILE THE DESIGNER CAN'T HELP LEARNING ABOUT IT DURING THIS PROCESS, HE / SHE IS BY NO MEANS AN EXPERT IN WHAT YOUR COMPANY DOES. We address these issues in our FIRST CONCEPT APPROVAL stage of website design where the overall look and navigability of your site is addressed directly with you. We give you the opportunity to GET INVOLVED. A website that is properly planned and designed is not a simple or overnight project. It is a complex joint effort that requires the time and patience of the site owner as well as the design team. No one knows your business as well as you do. We need your input throughout the project. Experience has shown that the client who "gets involved" during and after the website construction project, has a FAR greater expectation of achieving all of his / her goals and objectives than one who does not. Because of these factors, we normally request 4-6 weeks to complete a project. If you have a deadline, we can cut that time substantially under certain conditions. Let us know, and we will do our utmost to meet your schedule. Creating web sites that satisfy all of these issues are fundamental to what we do. We help you establish a clear plan with realistic goals and objectives. We help you set those objectives within realistic budgets, well planned strategies and effective measurement mechanisms based on what has been proven to work. Through our total USAonline Web Design & Marketing service, we then provide you with the technical and creative talent and resources that are required to get the job done right, at or under budget. Remember, there are only two kinds of Websites: The Effective and the Useless. The Internet is a fantastic place to do business, and many of our customers have achieved phenomenal results. While no one can guarantee how successful your site may be, we can assure you that our many years of experience in dealing with the internet and it's intricacies is at your disposal, and that our ultimate goal is to use that knowledge to make your project as successful as humanly possible. In that regard, we always include a complete marketing package with every site we build. If others can't say that, then their prices are too high, whatever their prices may be. We only build Effective sites & we always handle the ENTIRE project. [ HOME ] [ Marketing Packages ] [ WORLD CLASS Hosting ] [ Petroplex Mall WebStores ] [ Hosted Business Websites ] [ E-Commerce Solutions ] [ Sign up For Service ] Call 915-580-8848 Option 3 or Email the Webmaster for additional details. Pricing is subject to change without notice. Copyright �1998-2000 All Rights Reserved worldwide.

FACTS:

1. Visitors to a site will make the decision on whether to stay or not, in as little as a 5 seconds.

2. There are only two kinds of Websites: The Effective and the Totally Useless.

3. Regardless of how a site looks, it's main objective is to inspire visitors to Browse the pages.

4. Many otherwise, great looking websites fail due to their lack of attention to these:

Key Ingredients in the design of a World Class Web Site

We set clear goals and objectives. Making your site "look good" is important. However, experience shows that web site content is far more important to users than looks. In fact, the most significant user response to color is found in the text links -- not the buttons, bar lines, banners and animations. Sound is actually a detriment unless it is being used to make a point or demonstrate a capability. Our first question to you when we begin the process of developing your site is: Exactly WHAT do you want to achieve? If you can answer that question clearly then the rest is easy. We work with you to set clear objectives and will design your site so that it "Gets-To-The-Point" in an unambiguous way and without making your site look like a brazen commercial. We have all visited very pretty sites that make the first time visitor ask: " WHAT EXACTLY IS IT THAT YOU DO?". This common failure is to be avoided at all costs.
We assign design projects to one person. Some design companies assign webmaster duties to several different people. This can result in a string of ambiguous and uncoordinated page links and a frustrating experience for site visitors. Each project we accept is assigned to one designer only so that the look and feel of the site is maintained and that effective navigation techniques are more easily deployed to make even a very large site as easy to move through as a one-pager. Images are also rendered by the same designer so that style is maintained throughout for a more professional appearance. Anything else is subliminally confusing and will result in lost business.
We build sites that meet your users needs. Websites may sometimes be required to mirror your corporate structure. While this idea is expedient, and sometimes necessary, it is not always the most effective way to proceed. It has been proven that a web site will generate superior returns if it focuses more on the user's needs for obtaining information and conducting transactions rather than providing a virtual mirror of the company brochure. Keep this important point in mind when consulting with the USAonline Inc. design team. If a theme that reflects your corporate image is desired we can certainly accommodate you, but, WITH modifications that do not impede your visitor's navigation, and easy access to information.
We spend the time needed on effective search engine registration. Over 80% of the search engine market is attributed to the top five sites. (Yahoo! alone is credited with over 30% of the entire market and can take up to 90 days to show your listing.) The remaining hundreds of search engines comprise the rest! Further, the top five search engines all have unique registration parameters that we address for maximum exposure. We optimize your pages and only then, register each site we build with up to 500 additional search engines and link sites to cover ALL the bases. We know that many great web sites are 'best kept secrets" because of inadequate search engine registration and poor page optimization..
We avoid graphics-rich pages. When it comes to internet download time, "less is more". Research shows the average person will not wait more than 25 - 35 seconds for a site to upload. High file size graphics and slow server backbone connections are the main reason for slow site access. To achieve the highest possible repeat traffic, you are better off keeping web page elements light. We do not charge you for design work "by the page". It is always better to create extra pages than have only a few "highly-loaded" pages. All of our servers are connected to our 45 mbps DS3 backbone connection to greatly enhance the fast download of pages. These days, a few T1's are just not enough for serious website host servers. We also give you the option of using your choice of our UNIX , NT or DEC ALPHA dual and quad processor host servers. We maintain approx 25 servers online at all times.
We include you in usability tests. The usability of a web site should be determined by the owner of the site negotiating his/her way through the various pages. The designers' desire to "show and tell" may miss a critical opportunity to see how the site serves the end-users needs irrespective of the amount of time invested and/or the designers' technical ingenuity. Only YOU KNOW your BUSINESS AND WHILE THE DESIGNER CAN'T HELP LEARNING ABOUT IT DURING THIS PROCESS, HE / SHE IS BY NO MEANS AN EXPERT IN WHAT YOUR COMPANY DOES. We address these issues in our FIRST CONCEPT APPROVAL stage of website design where the overall look and navigability of your site is addressed directly with you.
We give you the opportunity to GET INVOLVED. A website that is properly planned and designed is not a simple or overnight project. It is a complex joint effort that requires the time and patience of the site owner as well as the design team. No one knows your business as well as you do. We need your input throughout the project. Experience has shown that the client who "gets involved" during and after the website construction project, has a FAR greater expectation of achieving all of his / her goals and objectives than one who does not. Because of these factors, we normally request 4-6 weeks to complete a project. If you have a deadline, we can cut that time substantially under certain conditions. Let us know, and we will do our utmost to meet your schedule.

Creating web sites that satisfy all of these issues are fundamental to what we do. We help you establish a clear plan with realistic goals and objectives. We help you set those objectives within realistic budgets, well planned strategies and effective measurement mechanisms based on what has been proven to work. Through our total USAonline Web Design & Marketing service, we then provide you with the technical and creative talent and resources that are required to get the job done right, at or under budget.

Remember, there are only two kinds of Websites: The Effective and the Useless. The Internet is a fantastic place to do business, and many of our customers have achieved phenomenal results. While no one can guarantee how successful your site may be, we can assure you that our many years of experience in dealing with the internet and it's intricacies is at your disposal, and that our ultimate goal is to use that knowledge to make your project as successful as humanly possible. In that regard, we always include a complete marketing package with every site we build.

If others can't say that, then their prices are too high, whatever their prices may be.

We only build Effective sites & we always handle the ENTIRE project.

[ HOME ] [ Marketing Packages ] [ WORLD CLASS Hosting ] [ Petroplex Mall WebStores ]

[ Hosted Business Websites ] [ E-Commerce Solutions ] [ Sign up For Service ]